MALAYSIAN SCIENCE COMMUNICATION NETWORK
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KISS: Keep it simple, Scientist
Keeping things simple isn’t just about making things easy; it’s about making them stick in people’s minds and reducing confusion…Just…
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Audience profiling: it isn’t just for marketing!
A Google search will show plenty of articles and resources about strategies for audience profiling as part of market research…
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Mastering Analogies: The Magic of Lateral Chunking
Using analogies as a technique to make something unfamiliar (like a complex scientific content) to seem more familiar, is invaluable…
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Jargon isn’t all bad!
Did you know that the term ‘interview’ was once considered jargon? This word is now understandable to most people who…
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