KISS: Keep it simple, Scientist
Keeping things simple isn’t just about making things easy; it’s about making them stick in people’s minds and reducing confusion…Just like you remember a catchy simple song (For e.g. “Baa baa black sheep”) more than a complicated one, simple explanations stick in your mind.
But how do you keep explanations as simple as accurately possible?
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Audience profiling: it isn’t just for marketing!
A Google search will show plenty of articles and resources about strategies for audience profiling as part of market research for consumer products, but little to no resources in the context of ‘selling’ science to a ‘public’ or other specific types of audiences…
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Mastering Analogies: The Magic of Lateral Chunking
Using analogies as a technique to make something unfamiliar (like a complex scientific content) to seem more familiar, is invaluable in science communication. But often coming up with useful analogies can be trickier than finding a needle in a haystack. So how can we brainstorm analogies? Enter lateral chunking.
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Jargon isn’t all bad!
Did you know that the term ‘interview’ was once considered jargon? This word is now understandable to most people who…
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Slides: Some powerful pointers
I once taught an undergraduate course on microscopy, every semester for 3 years. In the six semesters I taught the course…
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A good hook in the hand…
Think of a movie you enjoyed watching or an article you liked recently. What do you remember? Chances are you might not remember as much as you think, and it is likely that you remember the beginning better than the middle bits. This is what psychologists call the serial-position effect…
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How to storify science? Hint: it’s in the structure, not the content
Since 2018, I have worked and trained hundreds of academics, researchers, and science enthusiasts at different stages of their career. My training sessions range from a half day workshop, for over 500 high school graduates (I know—crazy!)…
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Our Training-for-trainers module is now available
Our training-for-trainers module is now available. For those interested, please visit http://www.akademisains.gov.my/science-communication
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Welcome to MySCN
Welcome to MySCN! Our mission is to provide clear and simple explanation of science-related topics to the general public.
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Malaysian Science Communication Network 