Malaysian Science Communication Network
Making science accessible to all through science communication training and capacity building
Keeping things simple isn’t just about making things easy; it’s about making them stick in people’s minds and reducing confusion…Just like you remember a catchy simple song (For e.g. “Baa baa black sheep”) more than a complicated one, simple explanations stick in your mind.
But how do you keep explanations as simple as accurately possible?
Using analogies as a technique to make something unfamiliar (like a complex scientific content) to seem more familiar, is invaluable in science communication. But often coming up with useful analogies can be trickier than finding a needle in a haystack. So how can we brainstorm analogies? Enter lateral chunking.
Malaysian Science Communication Network