Malaysian Science Communication Network
Making science accessible to all through science communication training and capacity building
Keeping things simple isn’t just about making things easy; it’s about making them stick in people’s minds and reducing confusion…Just like you remember a catchy simple song (For e.g. “Baa baa black sheep”) more than a complicated one, simple explanations stick in your mind.
But how do you keep explanations as simple as accurately possible?
A Google search will show plenty of articles and resources about strategies for audience profiling as part of market research for consumer products, but little to no resources in the context of ‘selling’ science to a ‘public’ or other specific types of audiences…
Did you know that the term ‘interview’ was once considered jargon? This word is now understandable to most people who…
I once taught an undergraduate course on microscopy, every semester for 3 years. In the six semesters I taught the course…
Think of a movie you enjoyed watching or an article you liked recently. What do you remember? Chances are you might not remember as much as you think, and it is likely that you remember the beginning better than the middle bits. This is what psychologists call the serial-position effect…
Since 2018, I have worked and trained hundreds of academics, researchers, and science enthusiasts at different stages of their career. My training sessions range from a half day workshop, for over 500 high school graduates (I know—crazy!)…
Malaysian Science Communication Network